Apna app, an application startup that helps India’s regular laborers secure positions, has raised $70 million from Tiger Global and Insight Partners at a valuation of $570 million. At the point when applicants failed interviews, the Apna app prompts the contender to master specific abilities. It has arranged 4,000 abilities, a considerable lot of which are educated by accomplices or created in-house. The app has networks for in excess of 60 callings like carpentry, painting, and deals, permitting clients to get to nearby organizations, practice meetings, and show each other new abilities.

Alumni of Apple Inc. Nirmit Parikh created Apna for work searchers on the edges and considers it a kind of a LinkedIn for non-English talking, non-prosperous Indians. Clients enter their name, age, and abilities to produce a virtual business card that is then conveyed to possible employers. Former Apple Inc. chief Nirmit Parikh created Apna for work searchers on the edges and considers it a kind of a LinkedIn for non-English talking, non-prosperous Indians. Clients enter their name, age, and abilities to produce a virtual business card that is then conveyed to possible bosses.

In today’s post, we will unravel its journey to becoming a successful professional platform for Indian language speaker or non- English speaker of India.

Let’s see how this professional platform named the “APNA” app (Hindi for our) had become a hope for non- English speaking Indians.

Inception of Apna app

Established in 2019, the Apna mobile application is India’s biggest expert systems administration stage devoted to the blue and grey collar workforce, helping India’s expanding working people to open interesting proficient systems administration, and skilling openings. The application is as of now live in Mumbai, Delhi-NCR, Bengaluru, Hyderabad, Pune, Ahmedabad, Jaipur, Ranchi, Kolkata, Surat, Lucknow, Kanpur, Ludhiana, and Chandigarh.

Designer of a worldwide enrollment stage intended to give work to the blue and grey collared workforce. The organization’s foundation permits clients to assemble their profiles, associate with businesses, fix prospective employee meetings, and draw in with friends to upskill themselves and distinguish their development potential, in this manner empowering managers to recruit workers at a lower cost and occupation searchers to secure positions according to their necessities.

Story about Apna app

The startup, whose name is inspired by a 2019 Bollywood tune, at its center is tackling the organizational gap issue for the workforce. “Somebody brought into the world in a special family goes to the best school, best school and makes associate with powerful individuals. Many conceived only a couple kilometers away are managed an entirely distinctive sort of life and never see such freedoms,” said Nirmit Parikh, organizer, and CEO of Apna.

Having raised capital of $23M from marquee investors like Lightspeed India, Sequoia Capital, Rocketship.vc, and Greenoaks Capital, Apna is determined to empower vocations for billions in India. With more than 85 lakh clients, present in 14 urban areas and then some, and more than 1 lakh bosses that trust the stage – India has another objective to find significant freedoms.

Professional Revolutionary

According to Apna, it is making a stage that goes past open positions as the clients draw in with companions to upskill themselves and recognize their development potential. The startup said over the most recent 30 days, it has worked with more than 1,000,000 new employee screenings, developing more than 3X month on month.

The application gives micro-courses, for example, in conversational English and acing an online prospective employee meeting. Its artificial intelligence smoothen recruiting by coordinating with competitors with the right bosses and giving them talk with preparing. The application gives miniature courses, for example, in conversational English and acing an online prospective employee meeting. Its artificial intelligence smoothen recruiting by coordinating with applicants with the right managers and giving them talk with preparing.

Apna app is building a versatile systems administration foundation, something that doesn’t as of now exists in the market so these workforces can associate with the right businesses and secure positions. Apna’s attention on digitizing the cycle of occupation disclosure, application, and business competitor connection can possibly reform the employing interaction.

Alliance with Market Leader

Apna app has partnered with a portion of India’s driving public and private associations and is offering help to the Ministry of Minority Affairs of India, National Skill Development Corporation and UNICEF YuWaah to prepare better skilling and opportunities to candidates.

More than 100,000 recruiters — including Byju’s, Unacademy, Flipkart, Zomato, Licious, Burger King, Dunzo, Bharti-AXA, Delhivery, Teamlease, G4S Global, and Shadowfax — in the nation today utilize Apna’s stage, where they need to go through under five minutes to post-occupation presents and are associate on hyperlocal competitors with pertinent abilities in inside two days.


Apna app is a very item-engaged and client-obsessed organization. Conveying top-notch items at lightning speed is the app’s USP. In the event that applicants are searching for testing work and fast legitimacy-based development in their vocation, look no further as Apna app welcomes applicants on board. Perks and benefits of the Apna app:

1. Work-from home friendly

Apna have autonomy to work from home. Only one rule: Get things done.

2.    Building your personal brand is encouraged

Apna is advance and commend colleagues contributing at assortment of expert gatherings and occasions. Be a speaker, distribute scholastic work, and distribute online blog showing your aptitude.

3.    Rise in career as workforce wish

Workforce go along with Apna in their present specialized topic and let the app think about individual’s own proficient objectives.

Competitive Strategies & Resources

Generic Competitive Strategy

Apna app’s competitive strategy centers mainly on a strong differentiation with other professional networks. In order to accomplish this test, the organization has made an extremely solid and separated picture of itself. Additionally, has effectively clarified previously, Apna app’s competitive strategy procedure comprises likewise in supporting each and every non- English speaking individuals, through acquisitions and joint adventures.

Differentiation Strategy

Apna app has focused on the niche market for itself in the professional world. It has separated itself from other social media, like Facebook and Twitter. Indeed, it centers on experts considering explicit business reason instead of simply interpersonal organization for individuals in India.

Also, the app has a special chat section where members of the Apna app can discuss his/her queries related to the job, preference of location in a job, etc. Apna approaches the coordinated messages of clients of the application and we audit these messages intermittently for the balance of trust and wellbeing-related concerns. Be that as it may, Apna never shares this information with any outsider.

Business Model

It employs a “freemium” business model. Under a freemium model, business parts with administrations at no expense for the customer as an approach to building up the establishment for future exchanges. By offering essential level administrations for nothing, organizations fabricate associations with clients, ultimately offering those progressed administrations, additional items, upgraded capacity or utilization limits, or an advertisement-free client experience for an additional expense. Wherein Apna spent its initial years to develop the client network by extending to free administrations and employers can post job vacancies & hire candidates for free.

Concentration analysis

The idea of industry focus is strictly identified with the market types. For example, the business focus is high when we face a circumstance of oligopoly on the grounds that the market request is fulfilled just by not many huge firms. Consequently the higher the fixation level of an industry, the more noteworthy the market force of part of the organizations of that industry. Thusly, we can declare that the fixation level of an industry affects the market force of a firm, at the end of the day on its capacity to impact clients and providers practices that are on association’s capacity to impact value level and amount.

On account of the Apna app, on the off chance that we think about the SNS (Social Networking Services) as its center business industry, the focus isn’t extremely high because of the way that there is a predictable number of firms, for example, additionally Facebook or Twitter. Something else, if PNS (Professional Networking Services) is expected as the business of the Company. We chose to think about PNS as the most fitting area for Apna, without fail to remember SNS.


Everybody’s attention is caught by the recent news of Apna app funding. Insight Partners and Tiger Global co-led Apna’s $70 million Series B round, which esteemed the startup at $570 million. Existing investors Lightspeed India, Sequoia Capital India, Greenoaks Capital, and Rocketship VC also participated in the round, which carries Apna app’s to-date raise to more than $90 million.

Series B adjusts are tied in with taking organizations to a higher level, past the advancement stage. Investors assist new companies with getting extending market reach. Organizations that have gone through seed and Series A subsidizing adjusts have effectively evolved generous client bases Series B adjusts are tied in with taking organizations to a higher level, past the improvement stage. Earlier, the app in March 2021 took $12.5 million from Sequoia Capital India through Series A funding.

Future Vision

Apna tweeted that,” One of our key partnerships with YuWaah India by UNICEF India we have committed to creating solutions that will enable economic opportunities for 100M individuals by 2030.” Mr. Nirmit Parikh, founder of the Apna app made his and companies’ vision clear to encourage individuals of India who don’t speak English and had proficiency with the Indian language. Apna app’s mission is to connect talent to job opportunities and employers to quality talent. We are committed to being transparent about the data we collect about you, how it is used and with whom it is shared. Apna app had a comprehensible interest to make each and every blue and grey collared individuals employed.

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We manifest the entrepreneurial and startup ecosystem for enthusiastic entrepreneurs by helping them build their entrepreneurial skills and encouraging them in job creation rather than finding ones. These episodes aim to provide much-needed guidance & motivation among the youth and bridge the knowledge gap.

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