As soon as the Indian government plans to ban tik tok and other chinese apps, it opened doors to many Indian apps.
One of the apps which found its way in this lockdown was Mitron TV an alternative of Tik Tok, with funding of ₹2 core in a seed round in July and over 17 million downloads in just 2 months.
As the founders said India is a world itself as in 100 km culture and place both changes, the way people think and commute is totally different and making a platform which connects every society and platform in the form of entertainment is a big task but if you have dreams and the madness to do something good for the society nothing can stop you. Mitron is a free short video and social platform and is already in the top 10 free apps in the google play store.
In this story, we focus more on the journey of its founders rather than the startup itself.
Shivank Agarwal (co-founder) passed out from IIT Roorkee in 2011, right from his college days, he had a deep desire for an entrepreneurial journey. His love to create services around video content is not new. Back in 2011, he created BufferInfinite, an Online Video Subtitling Service. Using BufferInfinite, a user can watch a video on YouTube with subtitles in the language of his choice. The idea was to help Indian students watch MIT and Harvard videos on YouTube with subtitles in Indian languages.
He met Anish Khandelwal (co-founder) at the tech fund of Make my trip in 2016. The Duo bought the template of Mitron on Envato, an Australian online marketplace, and then developed the Mitron TV on it.
They both have the same background, same work profile, and experience but what makes them a good team was their thought process is different, which made them discuss everything in detail and go the roots of the problem and which made them sufficient to make Mitron TV.
They also wanted Mitron to not only be an entertainment platform but also an education platform.
Right now, they both are focusing on strengthening the platform, studying the demographics of Mitron’s users, and the trends that are coming up. Eventually, the app will also go into different languages, aimed at the larger populace and not just the urban English speaking users.
With an aim to do something for the society and the idea of serving Indian people on Indian social media platforms with Indian social guidelines as Indian data should always be secured on Indian servers which helped them in competing with many big players like Tik Tok.